At Ethan & Claire Toronto, we are committed to protecting your privacy and handling your personal information with transparency, care, and security. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, place an order, create an account, or otherwise interact with our services.

If you have any questions regarding this Privacy Policy or how your data is processed, please contact us at info@ethanclairetoronto.com.

We process personal data in accordance with the General Data Protection Regulation (GDPR) and all other applicable privacy legislation.

1. Personal Data We Collect

Depending on how you interact with our website, we may collect the following personal information:

• Full name
• Billing and shipping address
• Email address
• Telephone number
• Payment information (processed securely by our payment providers and never stored on our own servers)
• IP address
• Browser type and device information
• Order history and transaction details
• Customer service correspondence
• Website usage data collected through cookies and similar technologies
• Marketing preferences, where applicable

Providing certain information is necessary for us to process and deliver your order.

2. How We Use Your Information

We use your personal information for the following purposes:

• Processing and fulfilling your orders
• Arranging shipment and delivery
• Providing customer support
• Sending order confirmations, shipping notifications, and tracking information
• Processing payments securely
• Improving our products, services, and website functionality
• Preventing fraud, abuse, and unauthorized transactions
• Complying with legal and regulatory obligations
• Sending promotional emails and marketing communications only where you have provided your consent

We only process personal data for legitimate business purposes and never use your information for purposes incompatible with those described in this policy.

3. Legal Basis for Processing

Under the GDPR, we process personal data based on one or more of the following legal grounds:

• Performance of a contract (to process and deliver your order)
• Your consent (for example, for marketing communications)
• Compliance with legal obligations (such as accounting and tax requirements)
• Our legitimate business interests, including fraud prevention, website security, customer support, and improving our services

Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out before the withdrawal.

4. Sharing Your Information

We only share your personal information where necessary to operate our business and provide our services.

Your information may be shared with:

• Our secure payment service providers for payment processing
• Shipping and logistics partners responsible for delivering your order
• Trusted suppliers and fulfillment partners responsible for processing and shipping products
• IT service providers, hosting providers, and website maintenance partners
• Analytics and marketing service providers, where applicable and subject to your cookie preferences
• Government authorities or regulatory bodies where disclosure is legally required

We never sell, rent, or trade your personal information to third parties.

Because some orders are fulfilled directly by our international suppliers, certain personal information required to complete your order may be transferred outside the European Economic Area (EEA), including to China. Whenever such transfers occur, we implement appropriate safeguards to ensure your personal data remains adequately protected in accordance with GDPR requirements.

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy or to comply with applicable legal obligations.

For example:

• Order and accounting records may be retained for up to 7 years, where required by tax and accounting legislation.
• Customer support communications may be retained for as long as reasonably necessary to resolve disputes or improve our services.
• Marketing data is retained until you withdraw your consent or unsubscribe.

Once personal data is no longer required, it will be securely deleted or anonymized.

6. Cookies

Our website uses cookies and similar technologies to improve your browsing experience, remember your preferences, analyze website performance, and provide relevant advertising.

Cookies may be used to:

• Ensure the website functions correctly
• Remember your preferences
• Measure website traffic and visitor behavior
• Improve website performance
• Deliver personalized advertisements where permitted

You may manage or withdraw your cookie preferences at any time through our cookie banner or your browser settings.

Please refer to our separate Cookie Policy for more detailed information.

7. Data Security

Protecting your personal information is extremely important to us.

We implement appropriate technical and organizational security measures designed to protect your information against:

• Unauthorized access
• Loss
• Misuse
• Alteration
• Disclosure
• Destruction

Our website uses industry-standard SSL (Secure Socket Layer) encryption to protect all personal and payment information transmitted through our website.

While no online system can guarantee absolute security, we continuously monitor and improve our security practices to minimize risks.

8. Your Rights Under the GDPR

If you are located within the European Economic Area or another jurisdiction providing similar privacy rights, you may have the right to:

• Access your personal information
• Correct inaccurate or incomplete data
• Request deletion of your personal information
• Restrict or object to certain processing activities
• Withdraw your consent where processing is based on consent
• Request a copy of your personal data in a portable format (data portability)
• Lodge a complaint with your local data protection authority if you believe your rights have been violated

To exercise any of these rights, please contact us at:

Email: info@ethanclairetoronto.com

We will respond to all legitimate requests within the time limits required by applicable law.

9. Third-Party Services

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, content, or security of those external websites.

We encourage you to review the privacy policies of any third-party websites you visit.

10. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our business operations, legal requirements, or technological developments.

The latest version will always be published on our website, together with the updated revision date.

We encourage customers to review this policy periodically to remain informed about how we protect personal information.

Contact Us

If you have any questions about this Privacy Policy, your personal information, or your privacy rights, please contact us:

Ethan & Claire Toronto

Email: info@ethanclairetoronto.com

We are committed to protecting your privacy and handling your personal information responsibly, securely, and in accordance with applicable data protection laws.